Lawrence Blake Group Int'l

Official Blog of Rising Corporate Communications Firm Lawrence Blake Group Int'l, pioneering innovations in Public Relations, Digital Marketing, & Brand Architecture.

Public Relations | Digital Marketing | Brand Architecture

Visit our full website at www.LawrenceBlake.com

Friday Public Relations Tips from Blake Harvey, Founder of The Lawrence Blake Group.

These tips were taken from Blake Harvey’s Twitter page. Follow @BlakeHarvey for up to the minute client updates, PR & business advice, and exclusive industry opportunities.
  1. Wondering how your brand fits into the social networking craze? Simply use sites that allow you to share a story with your customers.
  2. Never underestimate the power of a good blog. Postings increase your SEO rankings and develop relationships with writers.
  3. WAIT! Are you really sending your music client’s press release to a health reporter at The New York Times? Have a realistic pitch strategy that promotes to relevant media outlets.
  4. Invest in your media lists. Take time to organize your reporter contacts according to their writing preferences. Simply read a couple of their articles and you’ll get a feel as to what they enjoy writing about.
  5. Sending an e-blast of your press release? You’d be surprised the outcome that simple efforts like individually sending messages to reporters, instead of a BCC blast, can have on your entire public relations campaign.
  6. There is no room for stagnancy in public relations. You’ve got to be able to keep up with an industry based solely on creating news.
  7. Performance in public relations is extremely measurable. Keep clients updated on your efforts, even if they aren’t picking up traction.
  8. I know, your client is “the best”. The task ahead is proving that to reporters while taking into consideration the 1,000 other publicists trying to do the same thing. Creativity shall set you free.

Blake Harvey is the President of The Lawrence Blake Group Int’l (www.LawrenceBlake.com), a New York City based Corporate and Entertainment Public Relations Firm specializing in experimental marketing techniques.

  1. dirtyenviedrich reblogged this from lawrenceblake
  2. timothymundenpr reblogged this from lawrenceblake
  3. geminibutterfly reblogged this from lawrenceblake
  4. lawrenceblake posted this